> A multi-practice approach
Public Affairs
In today’s global world, the real key to outstanding results in Public Affairs depends on the means you can efficiently mobilize to influence the attitude of numerous actors: media, trade organizations, analysts, bloggers, opinion leaders, policy makers...
What makes our practice unique is that we can offer strategic advice, in a broad range of different fields of expertise, while relying on a comprehensive selection of integrated services.
- Strategic advice
The unique value-added we can propose to our clients relies on a double capacity: a capacity to deliver tailored-made strategic advice to help them reach an effective impact on opinion leaders and decision makers, coupled with a capacity to implement such strategy on a wide range of differents targets. Our experts have built up a thorough up-to date and direct experience in communication, politics/institutions and business, allowing an extensive understanding of the relationships among these three worlds.
- Multi-practice expertise
Our teams can meet our clients’ needs in fields as diverse as finance, corporate, crisis management. By the synergies we are able to create, we can therefore be innovative and efficient in many different fields: build a network for a company, modernize and develop international image of a country, manage a crisis, support company in their strategic and financial operations…..
- Integrated Services
To implement our strategy, we have access to a broad range of integrated services as PR, online tools, advertising, monitoring, IR and financial communication…
The PA network at a glance:
Paris Office
Brussels office
London Office
Jean-Philippe DORENT
Global Practice Leader
jean-philippe.dorent@eurorscg-pr.com
Paris Office
The PA Department consists of 10 consultants and can rely on the further expertise of the agency’s other 300 consultants in various areas to define and implement an influence strategy in all sectors: Media Relations, Event Organization, Advertising, Publishing, etc.
Our PA Department also specializes in crisis management situations when needed by our clients, as our recent record of actions for our clients in cases of M&A highlights.
Our actions follow a two-level logic: corporate and political. The recent experience has shown clearly that the political level plays a vital role on major corporate issues as shown on numerous occasions like the ongoing battle between Arcelor and Mittal in the steel sector, the lay-offs decided by Hewlett-Packard, Danone and the rumours of a potential take over bid by PepsiCo, etc. In our strategic and tactical planning the political aspect is therefore never ignored.
This integrated agency with highly specialised consultants is unique in France and allows us to build strategies tailor-made to the needs of our clients and to deal in a professional way with all stakeholders involved to a successful end, as our record shows.
Nadine STUTTER
Head of the Public Affairs Department
nadine.stutter@eurorscg-pr.com
Public Affairs London
Our London Public Affairs practice is a new and innovative strategic communications and public affairs consultancy – small enough to provide a personalised service from senior consultants with top drawer experience but part of a global network that offers added reach.
Our extensive experience of the UK Government, Parliament and political communications means we can offer top-level advice and support on a wide range of related services including:
- government relations
- communications and media strategies
- winning political support
- stakeholder relations
- crisis/issues management
- political intelligence
We pride ourselves in our new approach to public affairs and strategic communications:
• Real insight into political decision-making
Few other agencies can boast our first hand experience of government decisionmaking and political communications at the highest level. We do not need to rely on inflated claims about who we know. Our expertise is assured.
• Direct access to senior advisers
All our people are drawn from the highest level of politics and business. With Apex Communications you will receive top-level advice from our senior consultants who will remain with you as long as you remain with us. What you won’t get is a couple of months of senior advice before being fobbed off with office juniors.
• Frank no-nonsense advice
As serious, credible and authoritative professionals, our advice is frank and straightforward. Indeed, clients sometimes get things from us they may not wish to hear. But we would rather tell it as it is.
Ed Owen
Executive Director, Euro RSCG Apex Communications
ed.owen@eurorscg-pr.com
The Brussels office of Euro RSCG C&O is based at the heart of the European Institutions. This proximity allows us direct contact with the main actors involved in all aspects of EU policymaking: The Commission, the European Parliament, the Council, the Permanent Representations of all Member States as well as all the other peripheral institutional bodies of the EU.
Our deep understanding of the decision-making process of the European Union enables us to highlight the current priorities of the institutions, to identify specific issues which may impact our clients and to define the best strategy to defend and promote their interests.
Our international team of multilingual and experienced consultants operates in a wide range of sectors including Services, Chemicals, Transport, Banking, Food Safety, Environment, Corporate Social Responsibility, Social affairs, Financial Services, IT, Telecommunications and Healthcare.
Our expertise:
- Competition: Joint Ventures; Mergers & Acquisitions; Antitrust
- Market Access: Telecoms and IT; Transport; Energy; Financial Services
- Consumer Protection & Environmental Standards: Food & Beverages; Health & Beauty, Chemicals
Andrew Johnson
Independent Partner
Head of EU Public Affairs
andrew.johnson@eurorscg.fr