Sports Communication

Havas Sports is the global sports communication network of the Havas Group.
For 20 years, Havas Sports has been providing its clients with its unique sports expertise, from strategic consulting to operational communication.
We offer brands and institutions support throughout the strategic and operational stages of their projects, whether that means negotiating with sports authorities on partnerships or developing implementation programs through sports planning & consultancy, research tools, and 360° communication plans (advertising, PR, events, corporate hospitality, trade marketing, media partnerships and new technologies). By wedding this know-how to a firm commitment to creativity, we have built up our unique ability to provide our clients with compelling value-added solutions.

Everyone today, from the media to businesses to public institutions, recognizes that sports has become an integral part of our society.
Because sports is a passion shared by people from all walks of life, a vehicle for creating stars, and a source of strategic content for the media, there is no way to ignore it.
That’s why we at Havas Sports think sports offers unique opportunities to go beyond mere advertising promises and create a true brand experience that affects communication targets in their daily lives.
By working through all communication channels, we can leverage the sports experience to reach all brand stakeholders (final consumers, partners companies, investors, company staff, media and opinion leaders). Seen in this light, sports promises to be one of the most promising fields for successful PR plans.

Headquartered in Paris, Havas Sports is a broad-based organization operating globally through the Havas network (especially the Euro RSCG Worldwide PR network). We have already opened 7 offices manned by over 150 consultants—in France, Spain, India, China, the UK, Mexico, and Malaysia. So wherever you’re located, you and your brands can reap the benefits of our unique experience.

Havas Sports already serves such major sports clients as Coca-Cola, Moët&Chandon, Orange, Unilever, Banco Santander, Winterthur, EDF, Repsol, and Carrefour, along with sports organizations ranging from the RWC07 organizing committee, the French Olympic Committee and America’s Cup Management 07 to the French Professional Soccer League and the French Golf Association.

Contact

Jérome de Chaunac
Global Practice Leader
Jerome.de-chaunac@havassports.com